Project 1 — JoshSeagon

Efremidis

Typography, Branding, Identity
Posters screenprinted A2 on G.F. SMITH Peregrina Majestic 120 GSM

Programme printed on G.F. SMITH Peregrina Classic Metallic silver 250 GSM, Sleeve screenprinted on G.F. SMITH transclear 110 gsm.

The objective of this project was to create an experimental typeface specifically designed for the gallery Efremidis in Berlin. This typeface reflects the gallery’s forward-thinking and contemporary ethos, characterised by its geometric forms and striking contrasts. The typeface has been developed into a logotype that will be utilised throughout various aspects of the gallery's identity. The branding approach seeks to capture the gallery’s unconventional and dynamic programming, also utilizing materials that convey unpredictability.