Rikka Mila
Branding, Identity One of three identity proposals for contemporary fashion label Rikka Mila. Rikka Mila draw upon european influences while leaning toward pan-African accents throughout their collections. For this proposal the word mark highlights a somewhat afro-futurist edge, through high contrast and a playful energy. The colour palette looks to correspond to this while reflecting the raw colour and emotion of colours and energy across Africa in a contemprary way. The wordmark offers a natural grid system through the R and M, this is utilised through all elements of the identity.
Made at Not studio